Presenting a Case Study

Connection to Tech Comm

Stories will draw people into the campaign, as they read how others faced challenges and worked to succeed. Add case studies or success stories to the toolkit to demonstrate the impact that the community effort can make. Tell the story from a participant’s point of view, integrating quotations and descriptive details that show the reader how community action has made a difference. Photographs of the people in the story will emphasize that these are real members of the community who have benefited from community action. For examples, see the Appendix: Stories of Success (p. 71) in the Be the Change—Community Action Toolkit. If you have before and after images that you can include, use the Juxtapose tool from Knight Lab to create slick comparisons that show the change.